The Mister Softee store in Camarillo, CA is a one-of-a-kind creation of the owners, Jeff and Bobbi Hiller. A throwback ice cream parlor that gives a nod to the history of Mister Softee, and brings back some qualities of ice cream parlors of old, like black and white checkered floors, a water cooler in the dining area for free water, and 50s music playing on the stereo(usually). There is ample seating which creates a place where the community can come hang out, meet, people watch, and enjoy great ice cream and great service.
Located in Old Town Camarillo, 2100 E. Ventura Blvd., the shop is nestled along a picturesque avenue that is also home to a variety of Camarillo’s best restaurants; Bandits, 2088, BLVD Burger, Sushi Planet to name a few. Old Town is also home to numerous barbers, salons, and spas, so you can also grab a cone after your cut!
In the early stages of planning the business, a retail location was part of the vision. Once we got the first truck rolling we were barraged with calls and emails on a daily basis asking where the truck was. We also were asked over and over again if we had a store. Add to that, the availability of a good location, so before our two-year anniversary, we opened our first brick and mortar location. Mister Softee is an ice cream truck company, so with the blessing of the company, we were on our own to design the concept, expand the menu, and create something people wanted to visit. There are a small number (4-5) of Mister Softee stands back east, but nothing like the shop in Camarillo.
In addition to ‘The Very Best’ soft serve, we are offering a small selection of hard scoop ice cream and sorbet. We’ve also added other food to the menu so you can pick up a quick snack or meal for yourself when you visit. Hot Dogs (Hoffy Brand – same as Pink’s) with a variety of toppings including chili and cheese, soft pretzels, nachos, fresh baked goods and other snacks and drinks are available.
The Mister Softee store is great for fundraisers, and is very easy to execute. We work together to promote the event and get people into the shop and a portion of sales is donated back to your school or organization. We are also happy to reserve table space for small parties, team parties and get-togethers and have package deals available.